Micro-enterprises' digital marketing tools for building customer relationships
Year of publication: |
2017
|
---|---|
Authors: | Nikunen, Tuulia ; Saarela, Martti ; Oikarinen, Eeva-Liisa ; Muhos, Matti ; Isohella, Lari |
Published in: |
Management. - Koper : University of Primorska Press, ISSN 1854-4231, ZDB-ID 2430440-2. - Vol. 12.2017, 2, p. 171-188
|
Subject: | digital marketing | micro-enterprise | digital marketing tool | customer relationship | Online-Marketing | Internet marketing | KMU | SME | Beziehungsmarketing | Relationship marketing |
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