Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Melissa Archpru Akaka, Stephen L. Vargo, Angeline Nariswari, and Matthew O'Brien
| Year of publication: |
2023
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|---|---|
| Authors: | Akaka, Melissa Archpru ; Vargo, Stephen L. ; Nariswari, Angeline ; O'Brien, Matthew |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 43.2023, 1, p. 61-75
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| Subject: | institutions | practices | service-dominant logic | value cocreation | wicked problems | Service-Dominant Logic | Service-dominant logic | Mikrofundierung | Microfoundations | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467211054349 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233693