Microfranchising in less developed countries
Ilan Alon, Matthew C. Mitchell, and J. Mark Munoz
| Year of publication: |
2010
|
|---|---|
| Authors: | Alon, Ilan ; Mitchell, Matthew C. ; Munoz, J. Mark |
| Published in: |
Franchising globally : innovation, learning and imitation. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-23828-2. - 2010, p. 155-180
|
| Subject: | Franchising | Geschäftsmodell | Business model | Entwicklungsländer | Developing countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956594