Middle market companies : reaching stakeholders through strategic communication
Year of publication: |
2015
|
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Authors: | Hutt, Roger W. |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 36.2015, 5, p. 25-33
|
Subject: | Corporate communication | Small business | Family-owned businesses | Middle market | Multinational corporation | Privately-held businesses | Öffentlichkeitsarbeit | Public relations | KMU | SME | Multinationales Unternehmen | Transnational corporation | Stakeholder | Strategisches Management | Strategic management | Familienunternehmen | Family business | Interne Kommunikation | Internal communication |
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