Mikrogeographische Marktsegmentierung mit Mixture-Modellen
Stefanie Rankl
| Year of publication: |
2013
|
|---|---|
| Authors: | Rankl, Stefanie |
| Publisher: |
Wiesbaden : Springer-Gabler |
| Subject: | Marktsegmentierung | Market segmentation | Geoinformationssystem | Geographic information system | Kundendaten | Customer data | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Mikrogeografie | Statistik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIX, 153 S. graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Passau, Univ., Diss., 2013 |
| ISBN: | 3-658-02653-7 ; 978-3-658-02653-0 ; 978-3-658-02654-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010442744