Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Marla B. Royne, Christine M. Kowalczyk, Marian Levy, and Alexa K. Fox
| Year of publication: |
April-June 2017
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| Authors: | Stafford, Marla Royne ; Kowalczyk, Christine M. ; Levy, Marian ; Fox, Alexa K. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 34.2017, 2, p. 128-141
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| Subject: | Children | obesity | product placement | soft drinks | Kinder | Product Placement | Product placement | Werbewirkung | Advertising effects | Körpergewicht | Body weight | Konsumentenverhalten | Consumer behaviour | Milch | Milk | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2016.1275241 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011706894