Millennial cultural consumers : co-creating value through brand communities
Sue Vaux Halliday and Alexandra Astafyeva
| Year of publication: |
2014
|
|---|---|
| Authors: | Halliday, Sue Vaux ; Astafyeva, Alexandra |
| Published in: |
Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 2625499-2. - Vol. 4.2014, 1/2, p. 119-135
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| Subject: | Value creation | Customer experience | Brand communities | Cultural organizations | Millennials | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Social Web | Social web | Kundenintegration | Customer integration | Markenartikel | Brand | Kundenwert | Customer value | Unternehmenskultur | Corporate culture | Altersgruppe | Age group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010431470