Mind-set metrics in market response models : an integrative approach
Shuba Srinivasan, Marc Vanhuele, and Koen Pauwels
| Year of publication: |
2010
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|---|---|
| Authors: | Srinivasan, Shuba ; Vanhuele, Marc ; Pauwels, Koen |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 4, p. 672-684
|
| Subject: | Werbewirkung | Advertising effects | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | VAR-Modell | VAR model | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009235361