Mind the gap : the mediating role of mindful marketing between market and quality orientations, their interaction, and consequences
Naresh K. Malhotra, Olivia F. Lee, Can Uslay
| Year of publication: |
2012
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|---|---|
| Authors: | Malhotra, Naresh K. ; Lee, Olivia F. ; Uslay, Can |
| Published in: |
International journal of quality & reliability management. - Bingley : Emerald Group Publishing Limited, ISSN 0265-671X, ZDB-ID 51787-2. - Vol. 29.2012, 6, p. 607-625
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| Subject: | Marketingmanagement | Marketing management | Qualitätsmanagement | Quality management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009620500