Mindful pricing : transforming organizations through value-based pricing

Stephan M. Liozu, Andreas Hinterhuber, Sheri Perelli and Richard Boland

Year of publication:	2012
Authors:	Liozu, Stephan M. ; Hinterhuber, Andreas ; Perelli, Sheri ; Boland, Richard J.
Published in:	Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 3, p. 197-209
Subject:	Preismanagement \| Pricing strategy \| Lernende Organisation \| Learning organization \| KMU \| SME \| Befragung \| Interview \| Industrie \| Manufacturing industries \| USA \| United States

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