Mindful pricing: transforming organizations through value-based pricing
| Year of publication: |
2012
|
|---|---|
| Authors: | Liozu, Stephan M. ; Hinterhuber, Andreas ; Perelli, Sheri ; Boland, Richard |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 20.2012, 3 (1.6.), p. 197-210
|