Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice
| Year of publication: |
2005
|
|---|---|
| Authors: | Enkel, Ellen ; Perez-Freije, Javier ; Gassmann, Oliver |
| Published in: |
Creativity and innovation management. - Oxfort [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 11512167. - Vol. 14.2005, 4, p. 425-437
|