Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model
| Year of publication: |
2011
|
|---|---|
| Authors: | Lee, Hyeseon ; Lee, Yeonhee ; Cho, Hyunbo ; Im, Kwanyoung ; Kim, Yong Seog |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 52.2011, 1, p. 207-217
|