Mining the web : transforming customer data into customer value
Gordon S. Linoff ; Michael J. A. Berry
| Year of publication: |
2001
|
|---|---|
| Authors: | Linoff, Gordon S. ; Berry, Michael J. A. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Electronic Commerce | Kundendaten | Kundenmanagement | Data Mining |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 348 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-41609-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004750060