Mining your product line : creating new products with bundling
Year of publication: |
1990 ; Rev
|
---|---|
Authors: | Hanson, Ward Andrew ; Eppen, Gary D. ; Martin, R. K. |
Publisher: |
West Lafayette, Indiana |
Subject: | Leistungsbündel | Bundling strategy | Produktentwicklung | New product development | Bergbau | Mining | Produktmanagement | Product management | Innovation | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Fertigungsprogramm | Master production schedule |
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