Misleading heuristics and moderated multiple regression models
Julie R. Irwin and Gary H. McClelland
| Year of publication: |
2007
|
|---|---|
| Authors: | Irwin, Julie Richt ; McClelland, Gary H. |
| Published in: |
Fundamentals of marketing research ; Vol. 4. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 385-403
|
| Subject: | Heuristik | Heuristics | Regressionsanalyse | Regression analysis | Schätztheorie | Estimation theory | Multiple Regression | Multiple regression |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003540683