Mismarketing : case histories of marketing misfires
Thomas L. Berg
| Year of publication: |
1970 ; 1. ed.
|
|---|---|
| Authors: | Berg, Thomas Leroy |
| Publisher: |
Garden City, NY : Doubleday |
| Extent: | VIII, 253 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10003999267