Mit Kampfmarken Konkurrenten abwehren
Year of publication: |
2010
|
---|---|
Authors: | Ritson, Mark |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 32.2010, 1, p. 46-55
|
Subject: | Markenführung | Brand management | Preismanagement | Pricing strategy | Verdrängungswettbewerb | Predatory pricing |
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