Mitigating the negative effect of intrabrand clustering : the role of interbrand clustering and firm size
Moeen Naseer Butt
| Year of publication: |
2023
|
|---|---|
| Authors: | Butt, Moeen Naseer |
| Subject: | Brand competition | Firm size | Interbrand clustering | Intrabrand clustering | Outlet performance | Quality violations | Betriebsgröße | Regionales Cluster | Regional cluster | Clusteranalyse | Cluster analysis | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-022-00290-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013493081