Mixed pricing in oligopoly with limited monopoly

We analyze price competition between two brands. Buyers consist of switchers and two segments of customers with limited brand loyalty. We identify a unique symmetric mixed-strategy price equilibrium and find that competition is most relaxed when there exists some switchers.

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Year of publication:	2014
Authors:	Wen, Zhong
Published in:	Economics Letters. - Elsevier, ISSN 0165-1765. - Vol. 125.2014, 1, p. 87-92
Publisher:	Elsevier
Subject:	Brand loyalty \| Price dispersion \| Game theory \| Mixed strategy

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Type of publication:	Article
Classification:	D43 - Oligopoly and Other Forms of Market Imperfection ; L13 - Oligopoly and Other Imperfect Markets
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010939501