Mobile app adoption and its differential impact on consumer shopping behavior
Year of publication: |
2022
|
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Authors: | Ba, Sulin ; He, Shu ; Lee, Shun-Yang |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 2, p. 764-780
|
Subject: | consumer heterogeneity | mobile application adoption | price sensitivity | search behavior | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications |
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