Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Imran Khan, Linda D. Hollebeek, Mobin Fatma, Jamid Ul Islam, Raouf Ahmad Rather, Shadma Shahid, Valdimar Sigurdsson
| Year of publication: |
2023
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|---|---|
| Authors: | Khan, Imran ; Hollebeek, Linda D. ; Fatma, Mobin ; Islam, Jamid Ul ; Rather, Raouf Ahmad ; Shahid, Shadma ; Sigurdsson, Valdimar |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 3/4, p. 275-297
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| Subject: | Consumer behavior | customer engagement | customer experience | desktop browser | mobile apps | relationship quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2106290 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014299252