Mobile-assisted showrooming behavior and the (r)evolution of retail : the moderating effect of gender on the adoption of mobile augmented reality
María Alesanco-Llorente, Eva Reinares-Lara, Jorge Pelegrín-Borondo, Cristina Olarte-Pascual
| Year of publication: |
2023
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|---|---|
| Authors: | Alesanco-Llorente, María ; Reinares-Lara, Eva ; Pelegrín-Borondo, Jorge ; Olarte-Pascual, Cristina |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 191.2023, p. 1-11
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| Subject: | CAN model | Gender | Mobile augmented reality | Mobile-assisted showroomer | Physical stores | Smartphones | Geschlecht | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Mobiltelefon | Mobile phone | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.122514 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287761