Mobile Couponing im stationären Einzelhandel : Analyse erfolgversprechender Gestaltungsansätze und ihrer Problembereiche
Tobias Winkler
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Winkler, Tobias |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : BoD – Books on Demand |
| Subject: | Einzelhandel | Retail trade | Kundenbindungsprogramm | Loyalty program | Mobile Anwendung | Mobile application |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | V, 66 Seiten Illustrationen 21 cm x 14.8 cm, 124 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-7519-3468-8 ; 3-7519-3468-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012261686