Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Fumiyo N. Kondo; Yasuhiro Uwadaira; Mariko Nakahara; Shahriar Akter
| Year of publication: |
2010
|
|---|---|
| Authors: | Kondo, Fumiyo N. ; Uwadaira, Yasuhiro ; Nakahara, Mariko ; Akter, Shahriar |
| Published in: |
Handbook of research on mobile marketing management. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-074-5. - 2010, p. 323-345
|
| Subject: | Mobilkommunikation | Mobile communications | Direktmarketing | Direct marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry | Deskriptive Statistik | Descriptive statistics | Regressionsanalyse | Regression analysis | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919384