Mobile game price discrimination effect on users of freemium services : an initial outline of game of chance elements in Japanese F2P mobile games

Koeder, Marco, Ema Tanaka and Philip Sugai

This paper offers a look at the Japanese mobile free to play market with a focus on "Gacha", a game of luck mechanism used in many Japanese games. The paper tries to explain about the concept of Gacha, its different forms, some known regulation issues and briefly looks at player and professional's insights and discusses an analytical framework for further studies to figure out the reason of player’s acceptance of price discrimination in F2P mobile games.

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Year of publication:	2017
Authors:	Koeder, Marco ; Tanaka, Ema ; Sugai, Philip
Published in:	Mapping ICT into transformation for the next information society : the 14th Asia-Pacific Regional Conference : June 24-27, 2017 : Kyōto, Japan
Publisher:	Kyōto, Japan : International Telecommunications Society
Subject:	Free-to-play \| freemium \| mobile games \| lottery \| behavior \| attitudes \| virtual goods \| Japan \| Computerspiel \| Video game \| Spieltheorie \| Game theory \| Mobilkommunikation \| Mobile communications \| Glücksspiel \| Gambling \| Mobile Anwendung \| Mobile application \| Konsumentenverhalten \| Consumer behaviour