Mobile instant messaging as an interaction tool in the business context
Rodolfo Magalhães Ferraz and Thales Stevan Guedes Furquim, Fabíola Kaczam, Claudimar Pereira da Veiga, Gilnei Luiz de Moura, Wesley Vieira da Silva and Zhaohui Su
| Year of publication: |
2023
|
|---|---|
| Authors: | Ferraz, Rodolfo Magalhães ; Furquim, Thales Stevan Guedes ; Kaczam, Fabíola ; Veiga, Claudimar Pereira da ; Moura, Gilnei Luiz de ; Silva, Wesley Vieira da ; Su, Zhaohui |
| Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 6.2023, 1, p. 64-88
|
| Subject: | Technology in retailing | Retail communication | Mobile promotions | Internet marketing | Interactivity | Einzelhandel | Retail trade | Online-Marketing | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Mobile Marketing | Mobile marketing | Interaktive Medien | Interactive media | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCMARS-06-2022-0013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014301513