Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Andreas Mann; Jan Prein
| Year of publication: |
2010
|
|---|---|
| Authors: | Mann, Andreas ; Prein, Jan |
| Published in: |
Handbook of research on mobile marketing management. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-074-5. - 2010, p. 362-380
|
| Subject: | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Kundenbindungsprogramm | Loyalty program | Innovationsakzeptanz | Innovation adoption | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919390