Mobile purchase decision support systems for in-store shopping environments
Tobias Kowatsch; Wolfgang Maass
| Year of publication: |
2011
|
|---|---|
| Authors: | Kowatsch, Tobias ; Maass, Wolfgang |
| Published in: |
Advanced technologies management for retailing : frameworks and cases. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-738-8. - 2011, p. 270-288
|
| Subject: | Einzelhandel | Retail trade | Ladengestaltung | Store design | Produktinformation | Product information | Kaufentscheidung | Purchase decision | Innovationsakzeptanz | Innovation adoption |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009376281