Mobile Scorecard : Entwicklung einer Balanced Scorecard für das mobile Customer Relationship Management (mCRM)
Thorsten Grandjot
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Grandjot, Thorsten |
| Publisher: |
München : Hampp |
| Subject: | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Erfolgsfaktor | Success factor | Theorie | Theory | Balanced Scorecard | Balanced scorecard | Mobile Telekommunikation | Electronic Commerce | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XVIII, 340 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Hamburger Schriften zur Marketingforschung. - Baden-Baden : Nomos, ISSN 1430-5429, ZDB-ID 1388600-9. - Vol. 42 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Kassel, Univ., Diss., 2006 |
| Notes: | Literaturverz. S. 287 - 340 |
| ISBN: | 978-3-86618-065-9 ; 3-86618-065-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003336014