Mobile social networking service users' trust and loyalty : a structural approach
Norazah Mohd Suki and Norbayah Mohd Suki
| Year of publication: |
2015
|
|---|---|
| Authors: | Mohd Suki, Norazah ; Norbayah Mohd Suki |
| Published in: |
Mobile electronic commerce : foundations, development, and applications. - Boca Raton, Fla. [u.a.] : CRC-Press, ISBN 978-1-4665-9090-8. - 2015, p. 89-106
|
| Subject: | Soziales Netzwerk | Social network | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010494950