Mobile support in customer loyalty management : an architectural framework
Christian Zeidler. With a forew. by Otto Petrovic
| Year of publication: |
2009 ; 1. ed.
|
|---|---|
| Authors: | Zeidler, Christian |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Mobile Telekommunikation | Kundenbindung | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XVI, 239 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: Graz, Karl Franzens Univ., Diss., 2008 |
| ISBN: | 978-3-8349-1436-1 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10008637052