Mobile time-based targeting : matching product-value appeal to time of day

Chee Wei Phang, Xueming Luo, and Zheng Fang

Year of publication:	2019
Authors:	Phang, Chee Wei ; Luo, Xueming ; Fang, Zheng
Subject:	mobile targeting \| consumer psychology \| IT product value \| mobile Internet service \| randomized field experiment \| time-of-day targeting \| Konsumentenverhalten \| Consumer behaviour \| Mobilkommunikation \| Mobile communications \| Feldforschung \| Field research \| Experiment \| Zielgruppe \| Target group \| Mobile Business \| Mobile business \| Internet

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