Model-based post hoc segmentation (with REBUS-PLS) for capturing heterogeneous consumer behaviour
Year of publication: |
2011
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Authors: | Mehmetoglu, Mehmet |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 19.2011, 3/4, p. 165-172
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Subject: | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model |
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