Model Matrix for Constraint Based Analysis of Purchasing Behavior and Patterns of Online Consumers

We propose that those who understand the constraints that drive the purchasing behavior of consumers online and work towards giving solution by removing the cause or reason for that, will benefit the most. Moreover we take one step ahead and propose boldly that companies which fail to realize this will have a difficult time surviving in the market. The median age of successful companies is reducing drastically, so companies need to really be proactive and flexible in changing the business philosophy and improving their approach and hence retentive strength, towards their customers.This papers tries to address the problem of non-availability of a generalized conceptual model matrix which further can be programmed, in understanding the buying behavior and patterns of the online consumers