Model selection for direct marketing: performance criteria and validation methods
Year of publication: |
2008
|
---|---|
Authors: | Cui, Geng ; Leung Wong, Man ; Zhang, Guichang ; Li, Lin |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 26.2008, 3, p. 275-292
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Database marketing | Direct marketing | Modelling | Performance criteria | Neural nets |
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