Modeling a response function to frequency of advertising

In this paper we study the impact of the frequency of advertising on the product sales We introduce response function and postulate its properties Parametric classes of functions which can serve as response functions are suggested We use real data on advertising impact to estimate response functions and discuss their properties

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Year of publication:	2010
Authors:	Lutoshkin, Igor
Published in:	Applied Econometrics. - Publishing House "SINERGIA PRESS". - Vol. 19.2010, 3, p. 101-111
Publisher:	Publishing House "SINERGIA PRESS"
Subject:	Frequency of advertising \| response function

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Extent:	application/pdf
Type of publication:	Article
Language:	Russian
Classification:	C51 - Model Construction and Estimation ; M37 - Advertising
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009018555