Modeling behavioral dynamics in digital content consumption : an attention-based neural point process approach with applications in video games
Junming Yin, Yue (Katherine) Feng, Yong Liu
| Year of publication: |
2025
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|---|---|
| Authors: | Yin, Junming ; Feng, Yue ; Liu, Yong |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 1, p. 220-239
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| Subject: | attention mechanism | behavioral dynamics | digital content consumption | marked point process | recurrent neural network | video game | Computerspiel | Video game | Neuronale Netze | Neural networks | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2020.0180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015197252