Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis
| Year of publication: |
2004
|
|---|---|
| Authors: | Bradlow, Eric T. ; Hu, Ye ; Ho, Teck-Hua |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 41.2004, 4, p. 392-396
|