Modeling category‐level purchase timing with brand‐level marketing variables
| Year of publication: |
2009
|
|---|---|
| Authors: | Fok, Dennis ; Paap, Richard |
| Published in: |
Journal of Applied Econometrics. - John Wiley & Sons, Ltd.. - Vol. 24.2009, 3, p. 469-489
|
| Publisher: |
John Wiley & Sons, Ltd. |