Modeling churn using customer lifetime value
| Year of publication: |
2009
|
|---|---|
| Authors: | Glady, Nicolas ; Baesens, Bart ; Croux, Christophe |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 197.2009, 1, p. 402-411
|