Modeling Churn Using Customer Lifetime Value
Year of publication: |
2008
|
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Authors: | Glady, Nicolas ; Baesens, Bart ; Croux, Christophe |
Publisher: |
[S.l.] : SSRN |
Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Series: | K.U. Leuven KBI Working Paper ; No. 0618 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2006 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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