Modeling Commercial Processes and Customer Behaviors to Estimate

We propose a formal model for estimating the diffusion rate of a new product on a coherent market. Our approach is based on a discrete probabilistic modeling of customer behaviors and of commercial processes.

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Year of publication:	2006-02-05
Authors:	Krob, Daniel ; Bloch, Alain ; Ng, Ada F.S.
Institutions:	HAL
Subject:	Diffusion of innovation \| diffusion rate \| marketing \| customer behavior \| product diffusion

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Extent:	application/pdf
Series:	Working Papers.
Type of publication:	Book / Working Paper
Language:	English
Notes:	View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00008828/en/
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008794018