Modeling Consumer Demand for Variety - A translated nonlinear utility function is used to derive an economic model for the simultaneous demand for multiple varieties.
| Year of publication: |
2002
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| Authors: | Kim, Jaehwan ; Allenby, Greg M. ; Rossi, Peter E. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 21.2002, 3, p. 229-250
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