Modeling consumer footprints on search engines : an interplay with social media
Anindya Ghose, Panagiotis G. Ipeirotis, Beibei Li
| Year of publication: |
2019
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|---|---|
| Authors: | Ghose, Anindya ; Ipeirotis, Panagiotis G. ; Li, Beibei |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 3, p. 1363-1385
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| Subject: | consumer search | search cost | search engines | structural modeling | social media | Suchmaschine | Search engine | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Informationskosten | Information costs | Suchtheorie | Search theory | Informationsverhalten | Information behaviour |