Modeling consumer intention to revisit the same restaurant and a simple algorithm of coupon discount rate
Tin-Chun Lin
| Year of publication: |
August 2017
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| Authors: | Lin, Tin-Chun |
| Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 7.2017, 5, p. 1179-1188
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| Subject: | Customer Revisit Intention | Consumer Satisfaction | Coupon Discount Rate | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Gastronomie | Restaurant industry | Diskontierung | Discounting | Kundenbindungsprogramm | Loyalty program | Theorie | Theory | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/tel.2017.75079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011748651