Modeling consumption patterns in the attribute space: Theory and evidence of hybrid behavior
| Year of publication: |
2007
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|---|---|
| Authors: | Jimenez-Martin, Sergi ; Ladrón-de-Guevara, Antonio |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 24.2007, 3, p. 242-253
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