Modeling customer opt-in and opt-out in a permission-based marketing context
V. Kumar, Xi (Alan) Zhang, and Anita Luo
| Year of publication: |
2014
|
|---|---|
| Authors: | Kumar, V. ; Zhang, Xi Alan ; Luo, Anita |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 4, p. 403-419
|
| Subject: | interactive marketing | e-mail marketing | opt-in | opt-out | vine copulas | pair-copula construction | Marketing | Modellierung | Scientific modelling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399715