Modeling customer satisfaction : a comparative performance evaluation of covariance structure analysis versus partial least squares
John Hulland, Michael J. Ryan, and Robert K. Rayner
| Year of publication: |
2010
|
|---|---|
| Authors: | Hulland, John ; Ryan, Michael ; Rayner, Robert K. |
| Published in: |
Handbook of partial least squares : concepts, methods and applications. - Berlin : Springer, ISBN 3-540-32825-4. - 2010, p. 307-325
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Bewertung | Evaluation | Korrelation | Correlation | Partielle kleinste Quadrate | Partial least squares | Kleinste-Quadrate-Methode | Least squares method | Simulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003944637