Modeling customer satisfaction and loyalty: survey data versus data mining
| Year of publication: |
2012
|
|---|---|
| Authors: | Baumann, Chris ; Elliott, Greg ; Burton, Suzan |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 26.2012, 3 (18.5.), p. 148-158
|